Thumbnails are hugely important in the world of YouTube. It’s that tiny image, along with your title, that lures viewers into clicking on your video and watching your content. It has to be an accurate representation of what’s to come, or else viewers will get annoyed, and it has to be appealing, otherwise people won’t click. There’s an abundance of tricks & tips to help YouTuber’s create the ‘best’ thumbnails, but I think it really comes down to personal preference and what message you want to send to viewers.
My own thumbnails have been somewhat of a burden to me. I’ve struggled to create interesting & accurate thumbnails for some of my recent videos – mainly due to not owning Photoshop. But the other day I finally bought Photoshop, and I immediately transformed all the thumbnails of my videos from this year!
I see this year as the year I really started ‘doing’ YouTube. I’ve maintained a weekly upload schedule, I’ve collaborated with great YouTubers, I’ve created personal branding and I’ve started to figure out my style and how to create videos that I enjoy making and my viewers enjoy watching. I’ve been on YouTube for over 6 years, but it’s this year that I’ve really become a YouTube. And I see personal branding as an important aspect of ‘becoming a YouTuber’, with thumbnails being a key part of this stage. Along with my thumbnails revamp I will also be redesigning my banner, end screen, website, social media pages & more.
The thumbnails of my recent videos had bothered me for a while, as they were quite dull and didn’t sit nicely together. There lacked unity and vibrance. Instead just a mishmash of random images were presented to my audience. So as soon as I bought Photoshop I made it my mission to improve them. I spent over 3 hours redesigning 15 thumbnails, and now I’m much happier with my channel’s appearance.
I see my content as quite positive and fun and I wanted to illustrate this through the design, so I implemented bright, colourful borders into each thumbnail. This not only makes the channel appear more bright and fun as a whole, but also helps unify my videos and makes them stand out amongst other thumbnails. Tinted backgrounds of some thumbnails helps the key image stand out, whether it be a cupcake or myself. I also created a template for all my Monthly Round-Up thumbnails, to more strongly tie this series of videos together.I’ll probably continue to tweak aspects of individual thumbnails, but overall I’m happy with the new designs and hope my viewers like them too!