'It's a fun little piece of branding that I think gives my channel a bit of charm.'
I was a member of Kiweekdays, a collab channel that involved 5 kiwis, each making a video on a different day of the week. I made videos on Friday, and each day was given a new name incorporating the person’s name, thus Ryday was born.
The channel ended after a month or so, but I wanted to incorporate Ryday into my own channel somehow. When I relaunched my channel after going travelling for 2 months I decided I would post every Friday [Ryday] and use #Ryday as a hashtag when tweeting and sharing my video.
Since starting the #Ryday schedule on my channel, I’ve had various people tweet using the hashtag. It’s been used to promote my videos, share excitement for them and to share gifs from them. It’s a fun little piece of branding that I think gives my channel a bit of charm.